Corporate website redesign for an engineering and infrastructure company
Optima Ingeniería was a website redesign project focused on improving the digital presence of the company and presenting its services in a clearer and more structured way. The goal was to modernize the experience, better showcase the company’s expertise in electrical infrastructure projects, and create a more organized navigation for potential clients and future employees.
The Challenge
The main challenge was organizing a large amount of technical and corporate information into a cleaner and easier-to-navigate experience. The website needed to clearly communicate services such as electrical substations, transmission lines, and civil infrastructure, while also highlighting the company’s trajectory and completed projects in a more engaging way.
Design Approach
I redesigned the website structure and visual experience to improve readability, hierarchy, and navigation. New sections such as a blog and careers page were introduced to expand the platform’s functionality and create a more complete digital experience aligned with the company’s growth and professional image.
Design Handoff
The final designs were prepared with organized layouts, reusable components, and clear design specifications to ensure a smooth handoff to development. This helped maintain visual consistency and streamline implementation across all desktop pages of the website.
My Role
Competitor research and industry analysis
UX/UI Design for desktop experience
Interactive prototyping
Handoff documentation for development implementation
Problem Solved
The previous website contained excessive amounts of text and lacked a clear content structure, making it difficult for users to quickly understand the company’s services, expertise, and project history.
The redesign focused on simplifying content, improving information hierarchy, and creating a clearer navigation structure that allowed visitors to better explore:
Services offered by the company
Historical projects and success cases
Company trajectory and expertise
New sections such as blog content and career opportunities were also introduced to improve engagement and expand the platform’s functionality.
Impact
Improved understanding of the company’s engineering services through clearer content organization
Reduced cognitive overload by simplifying and restructuring information
Enhanced visibility of historical projects and success stories
Increased platform scalability with the addition of blog and careers sections
Delivered a more modern and professional digital presence aligned with the company’s expertise
